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Current market segmentation is made of getting the full heterogeneous marketplace for an item and dividing it into various sub-markets or segments, each of which tends to be homogeneous in all significant elements.[twelve] The procedure is executed for 2 major purposes: better allocation of a organi

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Marketing investigation is a systematic process of examining data that entails conducting exploration to help marketing functions and the statistical interpretation of data into details. This facts is then employed by administrators to strategy marketing routines, gauge the character of the business